02: Selling Creative Services

Learn how to sell creative services like an agency veteran!

This course includes the systems and strategies I used to close more than 2,000 projects for clients like Disney, Google, NBC, and ABC.

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Course 02: Selling Creative Services

This course is a deep dive into sales, a challenge for so many creatives. If you can't sell, you will not succeed as a creative entrepreneur. Through more than 10+ hours of comprehensive video lessons, I will share with you the techniques I used to grow my agency, yielding $30,000,000+ in revenue over 15 years and effectively closing more than 2,000 projects for high profile clients including Disney, Google, ABC, NBC, Fox, Warner Bros., Pepsi, YouTube and many others.

Included in this course...

More than 10+ hours of video lessons
Comprehensive strategies to help you choose a niche
Downloadable worksheets to you define your market position
Worksheets and formulas that will help you write your marketing messages
Fundamental sales principles explained in detail
Scripts and example conversations you can start using with your potential clients
Worksheets and strategies to help you vet clients
Downloadable capabilities deck templates that you can edit to effectively pitch your services to potential clients
Downloadable spreadsheets and strategies that will help you track your sales efforts, identify problems, and rectify them
Downloadable discovery meeting questionnaires for many different types of projects
This course will change the way you view sales and give you strategies to sell in a "non-sleazy" way

Course Curriculum

Module 01: Positioning Your Business

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Module 02: Finding Clients

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Module 03: Capabilities Decks

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Module 04: Deal Flow

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Course 02: Downloadable Templates and Resources

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"Thanks to Michael guidance and support I'm growing my business faster, with more confidence, and a clear direction. Mike's advice is practical, easy to apply, and life saving! Our weekly sessions help me discuss important challenges, learn new tactics, and keep me motivated. Having a mentor that understands the design industry and its challenges is crucial to me, Mike cares as a partner and feels close as a friend.” — Karina Chocron, Principal & Creative Director, Vertical Loop

“I can't believe how far I've come after my coaching sessions with Michael! He has completely changed the way that I think about myself as a creative by teaching me the skills I needed to go from being a designer to a creative director. I now have the confidence to walk in client meetings and sit on the decision-making table. My boss thinks that the coaching sessions with Michael Janda are the best investment we ever made!” — Kaltrina Ferizi, Creative Director, Adlantica

“Starting a design firm was really scary. I knew how to make logos and make clients laugh and that was about it. Mike's personal one-on-one coaching, listening and guidance from his real world experience sharing were incredibly helpful. His nuggets on how to manage my business, juggling clients and contracts, and looking at the numbers really did improve every aspect of my life. He helped me understand the bookkeeping bottom line, and with his coaching my firm grew from a team of 2 to 9. We landed solid contracts from his tips on talking to clients, we now know our numbers and have a successful firm turning 15 years old this month! He's simply the kindest and truly authentic professional in the business who I highly recommend.” — Lorilee Rager, Principal + CCO, Thrive Creative Group

About Michael Janda

Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world.

Michael founded the creative agency, Riser, in 2002. Over 13 years he led Riser to a 31% average annual profit margin. Riser was a nationally recognized agency creating high-profile work for clients including Disney, Google, ABC, Fox, Warner Bros., NBC, TV Guide and numerous other notable companies. Riser’s work quality and successful business practices yielded some of the most coveted awards in the industry including Inc. 5000, Webbys, FWA, Awwwards, AIGA and Addys.

In 2015, Michael sold Riser to a competing marketing agency named Eli Kirk where he became one of four partners at the agency and its Chief Creative Officer. Following the acquisition he orchestrated a rebrand of the 70+ person agency as EKR. With the new brand in place and following a revised strategic direction for the company, EKR realized significant growth and back to back listings on the Inc. 5000 in both 2017 and 2018.

Prior to his time as an agency owner, Michael served as a Senior Creative Director at Fox Studios where he managed a 40+ person team of designers, content creators and developers.

In addition to his robust experience managing creative and marketing teams, Michael is the author of the book, Burn Your Portfolio: Stuff they don’t teach you in design school, but should, and the newly released, The Psychology of Graphic Design Pricing.

After 15 years and more than $30,000,000 in revenue, Michael stepped away from agency life in 2018 and now spends his time coaching freelancers and agencies, writing books, creating courses, and speaking at design industry events worldwide. He is also known as @morejanda on Instagram where he grew an audience of more than 120,000 creatives in less than a year.

Start learning creative business systems and strategies with Michael and The Ultimate Freelance Course today!