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02: Selling Creative Services
Module 01: Positioning Your Business
M01L01: Developing a Vision (24:17)
M01L02: Market Positioning (9:34)
M01L03: Finding Your Niche (11:53)
M01L04: Niche Funnels (12:27)
M01L05: Validating a Niche (7:48)
M01L06: Unique Value Proposition (12:25)
M01L07: Understanding Your Sales Position (15:18)
M01L08: Freelancer or Agency Brand? (21:54)
M01L09: Referring to Your Business (3:58)
M01L10: Creating an Elevator Pitch (9:50)
M01L11: Three Marketing Summaries (14:27)
Module 02: Finding Clients
M02L01: Sales Principles (15:21)
M02L02: Building Trust (5:58)
M02L03: Hot, Warm, & Cold Sales Strategies (10:49)
M02L04: Client Geneaology (5:27)
M02L05: Relationship Levels (10:21)
M02L06: Staying Top of Mind (15:19)
M02L07: The Rule of Seven (6:00)
M02L08: Finding Hot Leads (10:18)
M02L09: Finding Warm Leads (12:18)
M02L10: Finding Cold Leads (26:00)
M02L11: Selling to Pain Points (16:14)
M02L12: Finding Your First Client (5:33)
M02L13: Finding Better Clients (15:05)
M02L14: Using Freelancer Sites (11:37)
M02L15: Understanding Buyer Roles (11:54)
M02L16: Body Language and Sales (8:32)
M02L17: People Skills 101 (17:56)
M02L18: Overcoming Sales Introversion (14:38)
M02L19: Tracking Sales Efforts (15:16)
Module 03: Capabilities Decks
M03L01: Capabilities Decks Overview (16:53)
M03L02: Capabilities Deck - How to Edit (14:27)
M03L03: Capabilities Deck - Agency Overview (8:56)
M03L04: Capabilities Deck - Identity Design (14:00)
M03L05: Capabilities Deck - Print Design (9:13)
M03L06: Capabilities Deck - Website Design (11:37)
M03L07: Capabilities Deck - Generic Template (2:39)
M03L08: Case Study Deck - Example (10:32)
M03L09: Case Study Deck - Generic Template (4:20)
Module 04: Deal Flow
M04L01: Lead to Sale Flow (8:36)
M04L02: Qualifying Opportunities (21:08)
M04L03: How to Analyze a New Project Opportunity (23:42)
M04L04: Client Red Flags (28:49)
M04L05: Discovery Meeting - Unknown Project (13:40)
M04L06: Discovery Meeting - Identity Design (8:33)
M04L07: Discovery Meeting - Print Design (8:09)
M04L08: Discovery Meeting - Website Design (12:34)
M04L09: Closing the Sale (Documents) (8:14)
M04L10: Closing the Sale & Resolving Sales Concerns (13:57)
Course 02: Downloadable Templates and Resources
Download All Course 02 Files
M01L11: Three Marketing Summaries
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