04: Pricing Creative Services
My pricing methodology yielded more than $30,000,000 in agency revenue. I never had an unprofitable year and closed more than 60% of the deals we pitched.
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Course 04: Pricing Creative Service
If you've read my book, The Psychology of Graphic Design Pricing, you will know my pricing methodology. But you've never heard it explained like this. In this detailed pricing course, I take you step by step through my process to help you understand your numbers, price your work with confidence, and close better deals for more profit. This course goes into more detail than my book and also includes my "Price Master System" which you can use to improve the profitability of your creative business. (If you've read my book already, this course goes deeper. If my book isn't available in your area or language, this course will dramatically change the way you price your work and improve your profitability.)
Included in this course...
- More than 7+ hours of video lessons
- Thorough explanations of pricing presentation strategies including price anchoring, price bracketing, pricing design strategies, price rounding and more
- Comprehensive formulas and calculations to help you understand your numbers
- Downloadable worksheets that will empower you to calculate your pricing and choose a final price that your clients will approve
- Downloadable spreadsheets that automatically calculate your hourly production costs based upon the actual costs of your business
- Downloadable spreadsheets for my "Price Master System" which you can use price your projects with confidence
Course Curriculum
Module 01: Pricing Fundamentals
Available in
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days
after you enroll
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StartM01L01: Three Pricing Variables (10:20)
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StartM01L02: Profitability & Hourly Burn Rate (8:24)
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StartM01L03: Calculating Hourly Burn Rate (Part-time Freelancer) (7:53)
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StartM01L04: Calculating Hourly Burn Rate (Full-time Freelancer) (23:45)
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StartM01L05: Calculating Hourly Burn Rate (Agency) (21:41)
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StartM01L06: Calculating Production Cost (10:51)
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StartM01L07: Calculating Market Value (28:46)
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StartM01L08: Calculating Client Budget (26:03)
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StartM01L09: Creating a Pricing Spectrum & Pricing Scenarios (31:11)
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StartM01L10: Verifying Your Final Price (4:35)
Module 02: Pricing Structures
Available in
days
days
after you enroll
Module 03: Price Master System
Available in
days
days
after you enroll
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"I’ve hired 3 different coaches in the past and all of them were a total nightmare. Then about a year later……my best friend was telling me about this guy, Michael Janda. He said, he had like a 2 hour chat with him and it completely changed his approach on how is was going to run his business! Michael and I have been working with each other for months and it was been massive for me personally and professionally. He’s been an awesome resource to help bounce ideas off of, he helps keep me accountable, and has given me a clear direction on the steps I need to take to reach my goals. He helped me implement a weekly sales tracking system so I can determine where the business is coming from and what additional investments I need to make to help drive more business. He’s guided me through a strategic, “post-project process” that I never would have thought of. With his awesome design background, he helped are refine my presentations which helped me land a MASSIVE client, who literally said, “I love the way you have this all laid out, this is exactly what we were hoping.” His Calendly is “More Janda” - which is how I feel!! MORE JANDA!!" — Mark Wonderlin, Founder, Mosaic Media Films
“Michael’s coaching sessions provide invaluable advice and experience that would take us years to figure out ourselves in our Shopify Design and Development Agency. He listens to our goals and current situation and provides super easy to follow steps to stay on the right track, without overwhelm.” — Peter Carter, Director, Rainy City Marketing
“Starting a design firm was really scary. I knew how to make logos and make clients laugh and that was about it. Mike's personal one-on-one coaching, listening and guidance from his real world experience sharing were incredibly helpful. His nuggets on how to manage my business, juggling clients and contracts, and looking at the numbers really did improve every aspect of my life. He helped me understand the bookkeeping bottom line, and with his coaching my firm grew from a team of 2 to 9. We landed solid contracts from his tips on talking to clients, we now know our numbers and have a successful firm turning 15 years old this month! He's simply the kindest and truly authentic professional in the business who I highly recommend.” — Lorilee Rager, Principal + CCO, Thrive Creative Group
About Michael Janda
Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world.
Michael founded the creative agency, Riser, in 2002. Over 13 years he led Riser to a 31% average annual profit margin. Riser was a nationally recognized agency creating high-profile work for clients including Disney, Google, ABC, Fox, Warner Bros., NBC, TV Guide and numerous other notable companies. Riser’s work quality and successful business practices yielded some of the most coveted awards in the industry including Inc. 5000, Webbys, FWA, Awwwards, AIGA and Addys.
In 2015, Michael sold Riser to a competing marketing agency named Eli Kirk where he became one of four partners at the agency and its Chief Creative Officer. Following the acquisition he orchestrated a rebrand of the 70+ person agency as EKR. With the new brand in place and following a revised strategic direction for the company, EKR realized significant growth and back to back listings on the Inc. 5000 in both 2017 and 2018.
Prior to his time as an agency owner, Michael served as a Senior Creative Director at Fox Studios where he managed a 40+ person team of designers, content creators and developers.
In addition to his robust experience managing creative and marketing teams, Michael is the author of the book, Burn Your Portfolio: Stuff they don’t teach you in design school, but should, and the newly released, The Psychology of Graphic Design Pricing.
After 15 years and more than $30,000,000 in revenue, Michael stepped away from agency life in 2018 and now spends his time coaching freelancers and agencies, writing books, creating courses, and speaking at design industry events worldwide. He is also known as @morejanda on Instagram where he grew an audience of more than 120,000 creatives in less than a year.
Start learning creative business systems and strategies with Michael and The Ultimate Freelance Course today!
